Marketing for Educational Institutions

REACH FOR HIGHER STANDARDS! (January 21st 2008)

Whether you like Marketing, or you hate to sell, you won´t want to miss a minute of this practical, useful, and enjoyable seminar delivered by Laura Lewin!

MARKETING FOR EDUCATIONAL INSTITUTIONS

• Wednesday, February 20, 2008

• 9:00 am to 5:00 pm

• At Dinastía Maisit Convention Center

• Malabia 460, Buenos Aires

Put learning on your list! Enrollment is now underway for one of our top courses!

Put your career on a fast track this year by attending our prestigious Marketing for Educational Institutions delivered

on February 20 from 9:00 am to 5 :00 pm at the Dinastia Maisit Convention Center in Buenos Aires .

Whether you are a new institution or a well established one, it´s likely you hate the idea of selling your services.

You can´t touch, hear or see your service....A service is a promise that someone will do something for you, so how do we sell something that is "invisible"?.

In this practical and very enjoyable seminar delivered by Laura Lewin, you will learn how to sell your service, how to be a step above the rest, and leave competition in the dust; you will learn how to identify opportunities, set prices and deal with late payers, but you will also learn how to provide a superb service to delight your clients. As you will hear Laura say, the idea of service is not to smile at your clients, but rather have your clients smile at you!

They say it best:

Dear Laura,
This was the first time I attended one of your seminars and I must tell you that I found it really useful.I liked everything: the ideas, the pace, and on top of all that, the opportunity of sharing a wonderful time with you , Miguel and all the marvellous people coming from so many places, doing different things with different realities but with one goal in common: do our best to improve¡
Hoping to see you in August, my motto now is, as you say: 'here today, gone today- live life now!"
Kind regards,
Yolanda Irigoyen ( Durazno, Uruguay)

Dear Laura:
I should thank you for everything we learned and reinforced with you.
It was an excellent group of people that made everything go smoothly.
Best regards.
Carlos Mendoza Toro, Chile

Dear Laura
I cannot thank you enough for providing -I think all of us- with such a productive and pro-active weekend. And even though I was mentally worn out I tortured my husband on the way home (7 hs by car) with ideas, comments, projects I had already begun to create and develop in my mind. Of course, we are working on improving our people service already and I hope we can do that on a daily basis.
Again, thank you for sharing with us all of your useful tips and great anecdotes.
The most amazing thing was feeling completely renewed in my work yesterday night when I closed my school
I look forward to seeing you again soon.
Be well,
Ms. Mariana F. Boubée
Teacher of English, ELC, London, UK

Dear Laura:
I really need to thank you for your wonderful seminar. As I´ve already told you, it was worth every minute of the past long weekend. It was enlightening, filled with useful tips, fun, warmth and generosity in sharing all your experience with us. I learnt a lot,I also met a lot of nice people from many parts of our country and from other countries as well. What else could I expect?
Miguel and you are a loving couple and I wish you both the best in life.
Love, Graciela N. Ciccarelli

Querida Laura:
Conocí ABs y a vos en noviembre del año pasado... Un momento de cambio que se venía gestando en lo más profundo de mi ser pero que no se plasmaba en acciones concretas... No sé muy bien cómo recibí un mail para participar del congreso de Creatividad en Innovaciones educactivas y me inscribí... Si bien fue agotador, ese cansancio no pudo superar la satisfacción personal de haberme decidido a pasar por esa vivencia. Me emocioné, aprendí mucho y puse en práctica númerosas estrategias.Fué muy fácil hacerlo. Estaba motivada... pero algo seguía haciendo ruido... Cuando recibí el mail de el curso de Coordinación tampoco dudé en inscribirme. Pero esta vez fue diferente. Aún no soy directora y me doy cuenta que me falta mucho por aprender pero lo que rescato es que pude dar un paso hacia mi sueño... Y por ese paso quiero agradecerte YO a vos. Por todo lo que nos enseñaste con tus clases, con tu actitud, con tus silencios, y con tu estilo. No pude aplicar en el diario accionar esas herramientas por el rol que llevo a cabo pero si pude mirar todo desde la vereda de enfrente, entender y aprender. Y lo más importante darme cuenta que quiero hacer esa carrera paralela de la que vos hablas. Por lo pronto soy una docente comprometida con su labor que adquirió ciertos conocimientos que aplica con su auxiliar y pares (a modo de prueba piloto). Que la ven liderando situaciones y que se siente cómoda haciéndolo.
El paso está dado, el sueño comienza a tener forma, y esto sigue... Una vez más quiero agradecerte por haber sido quién sembró en mi las ganas, la que me guió en los primeros pasos y quién fue tan generosa al compartir conmigo lo que sabe. Seguramente nos encontraremos en el futuro...dando otros pasos.
Mis mejores deseos...
Cariños ,
Mariana Viale

* “Dear Laura,Thank you for everything. I really enjoyed every minute of the seminar. It was really useful for us.” Marcia Villarroel- American Institute Coordinator, Rio Tercero - Cordoba

* “Laura, I had the pleasure of attending your seminar. I have to admit that your lecture exceeded by far my expectations for today, probably due to the poor seminars I've been attending during the last few years (not ABS` of course!!). Not only did I learn a lot but also found in you a very good and sensible communicator!! To the extent that I shared your deep feelings when everybody gave you that ever-lasting applause at the end of the seminar.. It shows in EVERY aspect that you enjoy what you do, believe me, and you're setting the pace because... according to what somebody has recently taught me in a seminar....how can you expect your staff to enjoy themselves if you yourself don't enjoy what you do?? Again, thanks a lot for your commitment and I look forward to meeting you again some time in the near future.!” Adriana C Roqué, Certified Translator- Marketing Dept

You too can enroll in this seminar and join the hundreds of participants from across the country and abroad who have studied with ABS International!

Contents:

• Marketing for educational institutions- Why?

• Problem Inventory and Auditing

• Problem Solving Techniques

• Surveys, Evaluations and more

• Strategic Planning

• Marketing Plans for Everyone

• Identifying Opportunities

• Positioning
  

• Pricing

• Dealing with late payers

• Competition

• Promotion and Selling

• Customer Service that REALLY works
  

• Laura´s Best 70 Moneyless Marketing Ideas!

...among other interesting topics.

This seminar will address these and other marketing-related issues of educational institutions. We will present you with easy-to-follow- techniques and the steps to apply them.

FEES

before January 8 After January 9

1 person enrolling .................... $90 $100

2 people or more enrolling together.... $80 each $90

4 people or more enrolling together.... $70 each $60

Internationals......................... U$S 30 each U$S 40 each

All 4 Participants attending the International Congress of Professional Development for Teachers of English pay ONLY $50.

Handouts: $10 (Internationals U$S 3,50)

To enroll, contact us at:

ABS International

Bouchard 1622

La Lucila (1636)

Pcia de Buenos Aires

Argentina

Tel/Fax: (5411) 4799-1555

info@abs-international.com.ar

www.abs-international.com.ar

Viajes idiomáticos

(January 21st 2008)

Common mistakes at First Certificate and how to avoid them

What's in the book? (January 14th 2008)

View a list of the topics covered in Common Mistakes at First Certificate ... and how to avoid them...

Download now (PDF, 23KB)

Click on the links below to view printable sample pages from Common Mistakes at First Certificate:

• Must or have to? (PDF, 70KB)
• Test (PDF, 79KB)

About the author

Susanne Tayfoor has been teaching English for approximately 14 years. She taught a wide range of classes, including First Certificate level, at a language school in London, and spent a large amount of time working in the Executive Centre. She also worked as a teacher trainer at in Oxford for a year.

Susanne spent two years teaching in Ferrara, Italy, during which time she designed and ran her own courses in English for Italian students at the university. She had to produce a lot of her own materials for the course and found that the idea of cartoons worked very well with classes.

She has written a series of textbooks using cartoons, based on Contract, Criminal, Business and Tort Law.

Learning Links

We recommend the following for use with Common Mistakes at First Certificate:

	Cambridge Learner's Dictionary 3rd edition
	Cambridge First Certificate in English 7
	Cambridge Grammar for First Certificate
	Cambridge First Certificate in English CD-ROM
	New Progress to First Certificate
	Objective First Certificate

Using simple past forms ending in -ed (January 14th 2008)

Directions:

In each of the following sentences cross out the underlined verb; then change it to the simple past and write the new word.

1. I ask my brother for money many times before I got my first job.

2. The vicious dog attack the children who were playing in the street.

3. Several other people use this book before I bought it.

4. Misunderstanding and prejudice separate people for many years.

5. Several times we talk too long on the telephone because we were thoughtless.

6. He always want a big car, although he never seem to be able to afford one.

7. When they were young, many people hope for a very successful life.

8. The traffic light change just as I stepped off the curb.

9. Most of our parents walk to school when they were students.

10. Last year during spring training, the baseball players jump rope.

Words Used Frequently (W.U.F.)

These are commonly misspelled or misused words. You must commit these words to memory. All of your teachers will take off one (1) point every time you make an error using these words.

1. Its / It's

2. No / Know

3. Principal / Principle

4. Quite / Quiet

5. There / Their / They're

6. To / Too / Two

7. Through / Threw

8. Weather / Whether

9. Where / Wear / Were

10. Which / Witch

11. Write / Right

12. Your / You're

Powered by: The Web Portal For Educators (http://www.teach-nology.com/)
©2007 Teachnology, Inc. All rights reserved. (January 14th 2008)

How to change verbs into the past tense

• This worksheet explains how to change verbs into the past tense.

• Spelling rules are given at the top, and the children should insert the correct verbs into the sentences using the correct spelling.

• On this worksheet, there are no blank spaces so children have to decide where to insert the verb (and sometimes there are two verbs which need to be added to each sentence.

Verbs

• To change a verb into the past tense we add ed. (played, worked, waited)

• If the verb ends with an e, only add a d. (moved, hoped, liked)

• If the verb ends with a y, we change the y to an i and add ed. (dry - dried, tidy - tidied, copy- copied)

• If the verb ends in a consonant and has a short vowel sound we double the consonant and add ed. (robbed, stopped, tapped)

Write out the following sentences in your exercise books, fill in the missing verb(s) and add the correct ending.

1) The dog at the postman. (bark)

2) I to catch the ball, but I it. (try) (drop)

3) I have up my pocket money to buy a toy. (save)

4) Peter loudly then his nose. (sneeze) (wipe)

5) Janet when she fell and her knee. (cry) (bang)

6) The taxi when the man it down. (stop) (flag)

7) Betty up the box and it to the table. (lift) (carry)

Created by Michele Papageorghiou - Teaching Ideas for Primary Teachers - http://www.teachingideas.co.uk/ (January 4th 2008)

Lesson Plan: Avril Lavigne Complicated

Uh huh, life's like thisUh huh, uh huh, that's the way it is Cause life's like thisUh huh, uh huh that's the way it is

A)Fill in the gaps with these words.

Talking - everyone - can't - like - Way - Somebody - driving - Will - watching

Chill out whatcha yelling for?Lay back it's all been done before And if you could only let it beyou 1____________ seeI like you the 2 ______________ you areWhen we're
3 ________________ in your carand you're 4 __________________ to me one on one but you've become
5 _______________ else round 6 _______________ else You're 7 ______________ your back like you 8 ________________ relaxYou're tryin' to be cool you look
9 _____________ a fool to meTell me

B) Fill in the gaps with the following words.

Break - promise - Make - fall - honesty - somebody - crawl

Why you have to go and 10_______________ things so complicated? I see the way you're acting like you're 11________________ else gets me frustrated Life's like this youAnd you 12______________ and you 13_______________ and you 14_______________and you take what you get and you turn it into 15__________________and
16 _______________ me I'm never gonna find you fake itno, no, no
You 17______________ over unannounced dressed up like you're 18______________ else19_______________ (were / where) you are and where it's at you seeyou're making me20_______________ out when you strike your pose21______________ ________ ( anton. put on ) all your preppy clothes you know you're not fooling
22 ________________when you've become

5 _______________ else round 6 _______________ elseYou're 7 ______________ your back like you 8 ________________ relax You're tryin' to be cool you look
9 _____________ a fool to meTell me
Why you have to go and 10_______________ things so complicated? I see the way you're acting like you're 11________________ else gets me frustrated Life's like this you And you 12______________ and you 13_______________ and you 14_______________and you take what you get and you turn it into 15__________________and
16 _______________ me I'm never gonna find you fake it no, no, no
Chill out whatcha yelling for? Lay back, it's all been done before And if you could only let it be

You 1_______________ see
5 _______________ else round 6 _______________ else You're 7 ______________ your back like you 8 ________________ relax You're tryin' to be cool you look
9 _____________ a fool to meTell me
Why you have to go and ….

esl-lounge.com © 2001-2007 Neil Coghlan (January 3rd 2008)

Teacher of the Year Uses Bon Jovi in Lesson Plans

WESTBURY, N.Y. (1010 WINS) -- Forget text books and pie charts, a Long Island teacher is using Bon Jovi to teach her students their English lessons.

Roxanne Basandella, a fourth grade teacher at the Drexel Avenue School in Westbury, says the rocker's songs have a lot to teach her students. The die hard Bon Jovi fan says she used her favorite band as a teaching device.

With her unique lesson plan, Basandella was recognized as the 2007 Elementary School Teacher of the Year by the New York State English Council.

Basandella says she and her students read Bon Jovi lyrics for grammar and literary devices and then they sing and dance.

The school, parents and community have been supporters of Basandella's teaching method and the kids seem to love it.

NYSEC is a non-profit organization dedicated to bringing English teachers in New York together and keeping them informed.

(TM & © 2007 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO & EYE Logo TM & © 2007 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. In the interest oftimeliness, this story may contain occasional typographical errors.) (January 3rd 2008)